Mattel's Intangible Asset Stabilizes as Core Categories Show Consistent Growth; Shares Undervalued
Over the past few years, Mattel has struggled to create demand surrounding its products, ceding market share to other industry players that have been more focused on innovation, marketing, and more effectively addressing the evolution of children’s play patterns. Its inability to promptly respond to consumer trends also constrained operating margin performance under prior CEO Bryan Stockton, who held the top spot from 2012 to 2015. However, since CEO Christopher Sinclair and COO Richard Dickson ...Mattel is a global children's entertainment company that engages in the design and production of toys and consumer products. The company's portfolio of owned and licensed brands and products are organized into the following categories: Dolls, which include brands such as Barbie, American Girl, Enchantimals, and Polly Pocket; Infant, Toddler, and Preschool, which include brands such as Fisher-Price and Thomas & Friends, Power Wheels, Fireman Sam, and Shimmer and Shine (Nickelodeon); Vehicles, which include brands such as Hot Wheels, Matchbox, CARS (Disney Pixar), and Jurassic World (NBCUniversal); Action Figures, Building Sets, and Games, which include brands such as MEGA, UNO and WWE.
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