Toys 'R' Us Files for Bankruptcy, Leading to Toy Company Share Pressure; Mattel Remains Undervalued
Leading toy retailer Toys 'R' Us filed for bankruptcy protection ahead of the holiday season, sending the shares of narrow-moat Mattel and Hasbro tumbling on uncertainty surrounding one of the companies' top distribution channels. Toys 'R' Us has received $3 billion in debtor-in-possession financing, which should cover the cost of goods demand over the duration of the holiday season; this lowers the near-term risk of a difficult holiday season for the toy distributors. However, we perceive incre...Mattel is a global children's entertainment company that engages in the design and production of toys and consumer products. The company's portfolio of owned and licensed brands and products are organized into the following categories: Dolls, which include brands such as Barbie, American Girl, Enchantimals, and Polly Pocket; Infant, Toddler, and Preschool, which include brands such as Fisher-Price and Thomas & Friends, Power Wheels, Fireman Sam, and Shimmer and Shine (Nickelodeon); Vehicles, which include brands such as Hot Wheels, Matchbox, CARS (Disney Pixar), and Jurassic World (NBCUniversal); Action Figures, Building Sets, and Games, which include brands such as MEGA, UNO and WWE.
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