Dynamic Yield Acquisition Offers Longer-Term Offensive and Defensive Benefits for McDonald's
McDonald's $300 million acquisition of personalization and decision logic technology company Dynamic Yield won't immediately affect our $195 fair value estimate, but we believe the deal is still noteworthy from a strategic standpoint. Most of the headlines about the transaction focus on the benefits to McDonald's drive-thrus, including menu suggestions based on daypart, weather, restaurant traffic, and purchase trends. With roughly 70% of U.S. sales coming from drive-thrus, Dynamic Yield's techn...McDonald's franchises and operates McDonald's restaurants. The company's menu includes hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, wraps, fries, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCafe beverages and other beverages. The company's restaurants in the United States and various international markets provide a full or limited breakfast menu. Breakfast offerings may include Egg McMuffin, Sausage McMuffin with Egg, McGriddles, biscuit and bagel sandwiches and hotcakes. The restaurants also sells a variety of other products during limited-time promotions
Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.
Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.
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