Report
R.J. Hottovy
EUR 100.00 For Business Accounts Only

Velocity Drivers and Other Technology Improvements Position McDonald's For Further Momentum in 2019

McDonald's fourth-quarter update solidified our view that its velocity drivers--including Experience of the Future, or EOTF, digital menu boards, mobile order, and delivery--are having a positive impact on system sales (global comps increased 4.4%) and helping the company adapt to evolving consumer preferences. While headlines about U.S. franchisee unrest have called into question the efficacy of the velocity drivers as well as other value platforms, we believe the ongoing top-line strength of a...
Underlying
McDonald's Corporation

McDonald's franchises and operates McDonald's restaurants. The company's menu includes hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, wraps, fries, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCafe beverages and other beverages. The company's restaurants in the United States and various international markets provide a full or limited breakfast menu. Breakfast offerings may include Egg McMuffin, Sausage McMuffin with Egg, McGriddles, biscuit and bagel sandwiches and hotcakes. The restaurants also sells a variety of other products during limited-time promotions

Provider
Morningstar
Morningstar

Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.

Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.

We have operations in 27 countries.

Analysts
R.J. Hottovy

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