McDonald's Value and Technology Initiatives Poised to Carry Recent Momentum Into 2018
Wide-moat McDonald's carried its 2017 momentum into the fourth quarter and now finds itself in a place of strength. In our view, the key takeaway from the quarter isn't so much that the company continues to regain lost consumers through new approaches to value (McPick 2 and $1 beverages in the U.S. and similar promotions internationally) or experience (new decor, ordering technologies, and training to improve speed of service and customer satisfaction metrics), but that it is positioned to conti...McDonald's franchises and operates McDonald's restaurants. The company's menu includes hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, wraps, fries, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCafe beverages and other beverages. The company's restaurants in the United States and various international markets provide a full or limited breakfast menu. Breakfast offerings may include Egg McMuffin, Sausage McMuffin with Egg, McGriddles, biscuit and bagel sandwiches and hotcakes. The restaurants also sells a variety of other products during limited-time promotions
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