Buyer/seller engagement justify Mercadolibre's shipping/loyalty investments with Amazon lurking.
Wide-moat MercadoLibre's third-quarter update posed the same question as the previous quarter: Do impressive growth trends justify the heavy investments behind its free shipping and loyalty programs? These initiatives are clearly resonating with buyers and sellers (unique buyers and sellers were up 31.1% and 14.1%, respectively), resulting in GMV acceleration (up 94% year over year on a currency-neutral basis--versus 56% last quarter and 61% the quarter before that) and engagement trends (items ...MercadoLibre is engages in an online commerce ecosystem. Co.'s platform is designed to provide users with a portfolio of services to facilitate commercial transactions. Co. integrated e-commerce services includes: the MercadoLibre Marketplace, which is an automated, topically-arranged and user-friendly online commerce service; MercadoLibre Classifieds Service, which users can also list and purchase motor vehicles, vessels, aircraft, real estate and services; MercadoPago payments solution, providing a mechanism that allows its users to send and receive payments online; and MercadoLibre advertising program, which enable businesses to promote their products and services on the Internet.
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