Monster Gross Margin Continues to Falter Amid Substantial Top-Line Growth; Shares Still Aren’t Cheap
Monster reported solid third-quarter results, with net sales growing 12%, driven by low-teens growth in the Monster Energy segment (which includes its namesake offering and contributes 92% of sales) and only minimally impacted by a low-single-digit decline in its Strategic Brands (brands acquired from wide-moat Coca-Cola like Full Throttle and NOS). However, a mix shift from both a product (Strategic Brands use a higher-margin concentrate model) and geographic perspective (as international marke...Monster Beverage is a holding company. Through its subsidiaries, the company develops, markets, sells and distributes energy drink beverages and concentrates for energy drink beverages. The company has the following operating and reportable segments: Monster Energy? Drinks segment, which is primarily comprised of the company's Monster Energy? drinks and Reign Total Body Fuel? energy drinks; Strategic Brands segment, which is comprised primarily of the various energy drink brands from The Coca-Cola Company, as well as its energy drinks; and Other segment, which is comprised of certain prod ucts sold by American Fruits and Flavors, LLC, a wholly-owned subsidiary, to independent third-party customers.
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