New Chipotle CEO Brian Niccol Well-Suited to Drive Menu, Marketing, and Customer Experience Changes
We're hard-pressed to find a better fit for Chipotle's CEO position than Brian Niccol, the former CEO of Yum Brands' Taco Bell division who will join the company on March 5. Under Niccol's leadership, Taco Bell has been one of the bright spots in U.S. quick-service restaurants, posting 4% average comps and 5% unit growth the past three years with steady restaurant-level margin improvement (including 22.4% in 2017). We believe his appointment confirms our thoughts about Chipotle being open to mor...
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