Japanese Telecom Industry Still Waiting for NTT DoCoMo Price Cuts
NTT DoCoMo’s third-quarter 2018 (quarter-ending December 2018) result was below our expectations as competitive intensity seems to be building ahead of Rakuten’s entry into the market in 2019. The industry is also still awaiting the details of the NTT DoCoMo’s bombshell medium-term plan announced at the previous result involving a review of mobile rate plans that will return up to JPY 400 billion to customers and see operating profit decline with a target of recovering operating profit to curren...
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