OOh media Spends Indoors to Expand Outdoors
The revenue outlook for oOh media is solid. Having matched the outdoor advertising market with a 10% organic sales increase in 2018, the group's top line is still growing at 9% in 2019 to-date. The current election cycle (State done, Federal forthcoming) will inject some uncertainties near term. However, long-tailed structural tailwinds for the outdoor medium are intact. Outdoor audience was up another 2.2% last year, the eighth consecutive year of growth versus drifting eyeballs in other tradit...oOh!media Limited is engaged in providing a range of Out Of Home advertising solution for customers in Australia and New Zealand. Co. operates in four segments namely road, which provides large format roadside billboards; retail, which provides signs in shopping centers; fly, which provides coverage across all domestic airport terminals in Australia, and also provides media to Qantas Lounge, and integrated Wi-Fi site network; and place, which operates in cafes, bars, universities and indoor social sports centers, and also operates Websites. Co. also provides complementary services, such as campaign production, campaign management, creative and digital services, and experiential advertising.
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