Report
Jelena Sokolova
EUR 100.00 For Business Accounts Only

Pandora's Turnaround Comes With a High Uncertainty but Good Assets to Build On

We maintain our DKK 580 fair value estimate for Pandora shares as the company reported slightly better-than-expected full-year results and provided more clarity on its restructuring program. The problems with the brand that interim management sees are blurred brand message (high awareness but declining appeal), subpar new product launch execution with lack of sufficient marketing support, differing priorities at the local level, and continuous promotions that are weakening brand equity.
The plan...
Underlying
Pandora A/S

Pandora designs, manufactures and markets jewelry made from genuine metals. Co. designs, produces and sells charms, bracelets, rings, necklaces, pendants and earrings. Co.'s products are made from gold, silver, gemstones, cultured pearls and stones and other jewelry materials. Co.'s jewelry is sold in more than 90 countries on six continents through approximately 9,900 points of sale, including more than 1,400 concept stores. Co.'s products are sold globally through such points of sale as concept stores, silver stores, gold stores, shop-in-shops and white stores.

Provider
Morningstar
Morningstar

Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.

Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.

We have operations in 27 countries.

Analysts
Jelena Sokolova

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