Report
Marie Sun
EUR 147.86 For Business Accounts Only

Sina's Weibo has a balancing act: Increase revenue or preserve the user experience?

Sina reported 14% top-line growth in the second quarter, driven by the strong growth of its Weibo business. Weibo’s total revenue increased by 36% year over year with operating margin increasing to 18.6%, versus 2.2% in the same quarter last year. Sina’s portal advertising revenue continued to shrink by 11% year over year, and the portal segment (excluding Weibo) booked an operating loss of about $6.5 billion. The company focused on the Sina News App and mobile monetization, and 48% of total por...
Underlying
SINA Corp.

Sina is an online media company serving China and the global Chinese communities. Co.'s digital media network includes SINA.com (It offers professional content on each of its region specific websites), SINA.com (It provides information and entertainment content from SINA portal customized for WAP users) and Weibo (It is a form of social media, featuring microblogging services and social networking services that allow users to connect and share information). Co. offers an array of services including mobile value added services, online video, music streaming, online games, photo sharing, blog, email, classified listings, fee-based services, e-commerce and enterprise services.

Provider
Morningstar
Morningstar

Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.

Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.

We have operations in 27 countries.

Analysts
Marie Sun

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