Sino Land Co.: Project Launch Moderates Exposure to Hong Kong Residential Sector
Sino Land launched its Grand Central project in early December. The units were priced at 15% lower compared with new projects in the nearby Kai Tak district. The discount strategy was well received by the market. The company unloaded 65% of the project before year-end and will continue to launch the remaining units in 2019. We believe the company’s pricing strategy is astute given the current market condition. The successful launch has moderated the company’s exposure to the Hong Kong residentia...Sino Land is an investment holding company. Co.'s segments include: property sales, property rental, property management and other services, hotel operations, investments in securities, and financing.
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