Sprint's Customer Losses Worsen as Competitive Intensity Further Exposes Its Weak Position
Several familiar themes were on display in Sprint’s fiscal 2018 fourth-quarter results, with accelerating customer losses set against relatively stable revenue per customer as the firm tries to balance growth and profitability. Increased competitive pressure from AT&T and the cable companies during the quarter, coupled with Sprint’s own internal issues, have made it difficult for the firm to retain and attract customers, reinforcing our view that Sprint shares are only attractive if the comp...Sprint is a holding company. Through its subsidiaries, the company is a communications company providing wireless and wireline communications products and services to consumers, businesses, government subscribers, and resellers. The company has two segments: Wireless, which provides wireless services on a postpaid and prepaid payment basis to retail subscribers and also on a wholesale basis, including the sale of wireless services that utilize the company's network but are sold under the wholesaler's brand; and Wireline, which provides a suite of wireline communication services to other communications companies and targeted business customers, as well as voice, data and internet protocol communication services.
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