Strength of Seven West Media's TV asset is dimmed by print media exposure.
We cut our fair value estimate for Seven West Media to AUD 0.66 per share, from AUD 0.73. The downgrade reflects a more pessimistic view of the free-to-air TV advertising market, with the impact to be exacerbated by a likely step-up in competition from what is already a fierce TV ratings battleground.We forecast the metropolitan free-to-air TV advertising market to decline by a CAGR of 0.3% over the next five years, down from our previous expectation of 0.4% average annual growth. Relentless st...
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