Report
Neil Macker
EUR 147.86 For Business Accounts Only

An Apple Live TV Service Could be a Compelling Source of Customer Stickiness

Our bullish investment thesis for Apple centers on our view that customer switching costs will allow the firm to retain most of its existing iPhone user base, enabling the firm to make repeat sales of premium-priced iPhones over time. We believe an over-the-top, or OTT, Live TV service presents a particularly promising source of customer stickiness and we suspect many investors are hoping for an announcement along these lines at Apple’s upcoming iPhone 7 launch. We’re not particularly optimistic...
Underlying
Twenty-First Century Fox Inc. Class A

Twenty-First Century Fox is a media and entertainment company with operations in the following segments: Cable Network Programming, which consists of the production and licensing of programming distributed primarily through cable television systems and others; Television, which consists of the broadcasting of network programming and the operation of power broadcast television stations; Filmed Entertainment, which consists of the production and acquisition of live-action and animated motion pictures for distribution and licensing in all formats in all entertainment media worldwide, and the production and licensing of television programming worldwide; and Other, Corporate and Eliminations.

Provider
Morningstar
Morningstar

Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.

Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.

We have operations in 27 countries.

Analysts
Neil Macker

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