Wayfair Prints Another Strong Top-Line Quarter Fueled by Increased Spend; Shares Rich
With another quarter of solid sales growth (up 38%, rising to $1.9 billion), no-moat Wayfair continues to capture a rising share of the home furnishing market, handily outpacing the growth across its peer group. However, at Wayfair growth comes at a cost, with the company’s advertising spend up 51% year over year, representing 12.5% of sales (100-basis-point expansion). And while management pointed out that advertising dollars don’t necessarily correspond to the period revenue is generated withi...Wayfair is a holding company. Through its e-commerce business model, the company provides customers with browsing, merchandising and product discovery for products from various suppliers. The company has online selections of furniture, decor, decorative accents, housewares, seasonal decor and other home goods. The company's mobile app also provides customers a way to shop for their home from their home using its View in Room 3D augmented reality tool. The company's sites include: Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Wayfair is the only one of the company's sites that also operates internationally, operating as Wayfair.ca in Canada, Wayfair.co.uk in the U.K. and Wayfair.de in Germany.
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