WPP Controls the Scale and the Prestigious Agencies Necessary to Retake Its Leading Position
While WPP’s fourth-quarter results displayed continued weakness in the North America market, they did provide a relief as overall organic net revenue declined a bit less than expected. The turnaround remains around nine months away; however, as mentioned in previous notes, we expect further indications of a recovery, such as improving organic sales in the U.S., to surface in the second half of this year. We expect the impact of WPP’s net account wins in late 2018 to bear fruit in late 2019. This...
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