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MOSL: PERSISTENT SYSTEMS (Buy)-Building blocks towards the elusive cross-sell

Persistent Systems: Building blocks towards the elusive cross-sell

(PSYS IN, Mkt Cap USD0.7b, CMP INR623, TP INR800, 28% Upside, Buy)

 

We attended Persistent Systems’ (PSYS) analyst day, where the new CEO Christopher O’Connor shared the building blocks on which the company will seek to drive a turnaround in performance. Key takeways:

Changing sales structure to leverage power of combined offerings

  • PSYS’ new CEO shared the broad tenets of its strategy, which involves various structural changes, one of the most important being alignment of sales team.
  • It has designed an incentive-based sales structure to kick-off its sales team. Furthermore, the company has identified services that could be cross-sold and up-sold to various clients.
  • The key challenge for PSYS in the past has been in cross-selling offerings across Engineering, Platforms and IP Assets. Successfully mining accounts will be a key focus, and revenue-per-client a key metric that will be monitored.
  • PSYS will also invest in marketing and use success stories from existing clients as a tool to sell its services. The PSYS story remains untold in the North American region, and branding initiatives are imperative towards that end.
  • Moreover, cost from all these modifications will be covered in the cost saved from grouping various businesses under ‘one persistent brand’.
Underlying
Persistent Systems

Persistent Systems Limited is engaged in the business of building software products. The Company offers complete product life cycle services. The Company's segments include Infrastructure and Systems, Telecom and Wireless, Life science and Healthcare, and Financial Services. The Company's products include Connected Healthcare, which is an integrated healthcare ecosystem; ShareInsights Platform, which allows organizations to analyze an overlay of enterprise data with public or cloud sources to derive insights; Digital Banking, and Accelerite, which provides cloud solutions, endpoint management and mobility. The Company provides product engineering services, platform-based solutions and Internet protocol (IP)-based software products to its global customers. It has presence in North America, Europe and Rest of the World. Its subsidiaries include Persistent Systems France S.A.S., Persistent Systems Malaysia Sdn. Bhd. and Persistent Systems Pte. Ltd.

Provider
Motilal Oswal
Motilal Oswal

​Motilal Oswal Financial Services Ltd. is a reputed name in Financial Services and Online Trading with group companies providing services such as Private Wealth Management, Retail Broking and Distribution, Institutional Broking, Asset Management, Investment Banking, Private Equity, Commodity Broking, Currency Broking, Principal Strategies & Home Finance. 

Motilal Oswal Securities is a group company of Motilal Oswal Financial Service Limited which started as a stock trading company and has blossomed into well diversified firm offering a range of financial products and services. Motilal Oswal has built a reputation as the source for best stock trading company and this has taken a wealth of experience, knowledge and expertise, constantly working in tandem, over the years.

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