Atresmedia : Nous relevons nos attentes pour la tendance publicitaire et donc de marge pour 2024-2026
>Objectif de cours relevé à 4 € - Nous faisons un point sur nos attentes pour Atresmedia quelques mois après le changement de sa politique de prix en avril et le passage au CPM (coût pour milles impact) pour l’ensemble de ses médias (TV et digital). Atresmedia est le 1er groupe en Europe à faire ce changement qui est donc à suivre. L’objectif est de dégager des synergies de revenu, notamment grâce à l’attractivité de son offre pour les annonceurs qui peuvent désormais...Atresmedia Corporacion De Medios De Comunicacion is a television and radio broadcasting company based in Spain. Co. is engaged in the indirect management of television and radio services, which include the broadcasting, creation, production and distribution of television and radio programming, and the sale of advertising time. Group companies mainly carry on business activities relating to the production, copying and broadcasting of sounds and images, and TV and Internet home shopping. Co. provides National and World Digital Television Services. Co. is the parent company of Grupo Antena 3.
Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.
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