Atresmedia : We are revising up our expectations for the advertising trend and therefore the margin for 2024-2026
>Target price lifted to € 4.00 - We are reviewing our expectations for Atresmedia a few months after the change in its pricing policy in April and the switch to CPT (cost per thousand impact) for all its media (TV and digital). Atresmedia is the first group in Europe to make this change, so it's one to watch. The aim is to generate revenue synergies. In particular by making its offering more attractive to advertisers, who can now purchase an 'advertising package' at a...Atresmedia Corporacion De Medios De Comunicacion is a television and radio broadcasting company based in Spain. Co. is engaged in the indirect management of television and radio services, which include the broadcasting, creation, production and distribution of television and radio programming, and the sale of advertising time. Group companies mainly carry on business activities relating to the production, copying and broadcasting of sounds and images, and TV and Internet home shopping. Co. provides National and World Digital Television Services. Co. is the parent company of Grupo Antena 3.
Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.
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