Report
Jerôme Bodin

ODDO : Marche publicitaire toujours difficile mais probable petite hausse des coûts en 2020

>Mediaset España: un T4 au-dessus des attentes malgré un marché pub en baisse - Mediaset España a publié hier ses résultats annuels 2019. Nous retenons : 1/ le CA publicitaire T4 baisse de 1.6% conforme à notre attente. Pour 2019, le CA publicitaire ressort à -4.9%, ce qui s’explique par des conditions de marché ainsi qu’un effet de base difficiles (diffusion de la coupe du monde). Le groupe affiche des audiences solides et une PdM TV de 43.4% en 2019 (+0.1 pb) ; 2/ l...
Underlyings
Atresmedia Corporacion de Medios de Comunicacion SA

Atresmedia Corporacion De Medios De Comunicacion is a television and radio broadcasting company based in Spain. Co. is engaged in the indirect management of television and radio services, which include the broadcasting, creation, production and distribution of television and radio programming, and the sale of advertising time. Group companies mainly carry on business activities relating to the production, copying and broadcasting of sounds and images, and TV and Internet home shopping. Co. provides National and World Digital Television Services. Co. is the parent company of Grupo Antena 3.

Mediaset Espana Comunicacion SA

Gestevision Telecinco is a television network company based in Spain. Co. heads a group of dependent companies, which form the Telecinco Group. Through its subsidiaries, Co. is engaged in the management and commercial exploitation of a television network. Co.'s television network acquires, produces, and distributes audiovisual content. Co. also sells the network advertising airtime, carried out by its subsidiary. In addition, Co. is involved in the sale of other advertising products; production of news programs; the production and sale of audiovisual property rights; and teleshopping.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Jerôme Bodin

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