Report
Jerôme Bodin

ODDO : Un marché publicitaire espagnol en baisse de 50% actuellement

>Mediaset España : baisse de 9% du CA publicitaire au T1 - Mediaset España a publié jeudi des résultats du T1 2020 globalement supérieurs aux attentes, avec un CA en progression de 1,7% à 229,8 M€. Nous retenons : 1/ le CA publicitaire baisse de 9,1% à 194,4 M€ (ODDO BHF : -8%). Sa PdM publicitaire TV est de 43,7% (+92 pb) ; 2/ les autres revenus progressent fortement à 35,4 M€ (vs 12,1 M€ au T1 2019) en raison de ventes de droits soutenues, de la croissance de la bas...
Underlyings
Atresmedia Corporacion de Medios de Comunicacion SA

Atresmedia Corporacion De Medios De Comunicacion is a television and radio broadcasting company based in Spain. Co. is engaged in the indirect management of television and radio services, which include the broadcasting, creation, production and distribution of television and radio programming, and the sale of advertising time. Group companies mainly carry on business activities relating to the production, copying and broadcasting of sounds and images, and TV and Internet home shopping. Co. provides National and World Digital Television Services. Co. is the parent company of Grupo Antena 3.

Mediaset Espana Comunicacion SA

Gestevision Telecinco is a television network company based in Spain. Co. heads a group of dependent companies, which form the Telecinco Group. Through its subsidiaries, Co. is engaged in the management and commercial exploitation of a television network. Co.'s television network acquires, produces, and distributes audiovisual content. Co. also sells the network advertising airtime, carried out by its subsidiary. In addition, Co. is involved in the sale of other advertising products; production of news programs; the production and sale of audiovisual property rights; and teleshopping.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Jerôme Bodin

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