Beiersdorf : New CEO: strategic shift now possible. Stephan De Loecker to be replaced by Vincent Warnery
>Rating upgraded to Neutral vs Underperform - The announcement that Stephan De Loecker is standing down as CEO means a shift in strategy is now possible. The CARE+ plan was fairly unconvincing, not because it was based on reinvigorating growth through a margin reset, but above all because it was not geared towards building up a more diversified brand portfolio in a defined strategic territory. But this has been the key to success both operationally and stockmarket-wis...Beiersdorf manufactures and distributes consumer goods. Co. operates in two business segments: consumer, which is Co.'s main business that focuses on the skin and body care markets, with products including NIVEA's Deodorant Invisible for Black & White, NIVEA Deodorant Stress Protect, NIVEA In-Shower Body Lotion, NIVEA Cellular Anti-Age face care, and Eucerin's VOLUME-FILLER; and tesa, which develops, produces, and markets self-adhesive products and system solutions for industry, craft businesses, and consumers. In the electrical industry, the tesa business segment's adhesive systems are used in mobile devices such as smartphones, tablet personal computers, and MP3 players.
Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.
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