Beter Bed Holding : Q1 2021 sales show Beter Bed’s channel flexibility
>Net Q1 2021 sales of € 48m ahead of our expectation - Beter Bed’s sales decreased by 11.7% in Q1 2021, a much better result than our forecast of a decline of 20% (no consensus available). The impact of mandatory store closures was largely offset by strong growth in online sales and strong performances in Belgium, Sweden and at DBC. Online sales grew by 252.4%, to € 19.7m, and amounted to 41% of sales. The order book stood at € 18.8m, up 13.4% versus last year. Like-f...Beter Bed Holdings is a holding company. Through its subsidiaries, Co. operates in the European bedroom furnishings market and offers mattresses, box springs, bed bases, bedroom furniture, bed textiles and other related items. Co.'s activities include retail trade through 1,159 stores that operate via the chains Beter Bed (active in the Netherlands), Matratzen Concord (active in Germany, the Netherlands, Austria, Switzerland, Belgium and Poland), El Gigante del Colchon (active in Spain), BeddenREUS, Dormaeel and Slaapgenoten (all three active in the Netherlands) and MAV (active in Germany). Co. is also active in developing and selling branded products in the bedroom furnishings sector.
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