Burberry : Burberry (Reduce, target price 1,800.0p) under fire from critics after the destruction of unsold stock to protect the brand image
>According to its latest annual report, Burberry incinerated almost € 30m in unsold stock in 2017. This figure has sparked outrage. The most disturbing information is the fact that the volume of unsold stock incinerated has increased over the last few years. In 2013, Burberry destroyed £ 5.5m of surplus stock, i.e. 20% of the 2017 figure. The UK fashion house claims that burning surplus stock is a necessary solution to avoid counterfeiters getting hold of its pr...Burberry Group designs, makes, sources and sells luxury products under the Burberry brand. Co.'s products are for women, men and children and include apparel, accessories, and beauty. Co.'s products are sold globally through its directly operated store network and online at Burberry.com, as well as through franchisees and third-party retailers, both offline and online. In a few selected areas such as Eyewear and Beauty, Co. uses the product and distribution capability of licensing partners. Co. operates in three regions: Asia Pacific; Europe, Middle East, India and Africa; and Americas. As of Mar 31 2017, Co.'s store portfolio had 469 directly-operated stores and 48 franchise stores.
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