Report
Fatma Agnès Hamdani

Diageo : Disposal of declining brands in the US

>Stronger US top-line growth in the long run - Diageo announced yesterday morning the sale of nineteen brands to Sazerac for $ 550m (£ 420m). This sale will allow Diageo to focus its efforts on premium and fast-growing brands in its portfolio of US spirits brands.Given the strong profitability of the brands sold and the fairly low disposal multiples, the short-term impact is EPS dilution of 1-2%. However, it will be offset in the medium term by stronger organic g...
Underlying
Diageo plc

Diageo is a premium drinks business based in the United Kingdom. Co. is engaged in producing and distributing spirits, beer and wine. Co.'s operations include producing, distilling, brewing, bottling, packaging, distributing, developing and marketing of a range of brands. The brands that it produces and distributes include Smirnoff vodka, Johnnie Walker scotch whisky, Baileys Original Irish Cream liqueur, Captain Morgan rum, J&B scotch whisky, Tanqueray gin and Guinness stout. In addition, Co. also has the distribution rights for the Jose Cuervo tequila brands in North America and other countries.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Fatma Agnès Hamdani

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