Report
Amira Manai

HighCo : Baisse de l’activité et de la rentabilité confirmée sur 2024

>Des résultats 2023 records malgré la baisse de l’activité - La réunion de présentation des résultats annuels organisée le 28 mars était l’occasion pour le management de revenir sur les performances 2023 avec : Une MB en légère baisse de 2.7% à 74.4 M€ impactée par le recul de l’activité en France (-3%) expliquée par : 1/ le retrait des activités sur les métiers d’agence ; 2/ la forte baisse de la régie publicitaire multi-enseignes et 3/ un effet de base défavor...
Underlying
HighCo SA

High Co SA is a France-based marketing services group for mass-market retailers and consumer goods manufacturers. The Company offers marketing solutions, such as coupon issuing, a promotional technique that entitles the customer to a discount on a product; sampling, which consists in offering free samples to test a product; point-of sale, which ranges from shelf tags to in-store radio announcements, floor graphics and in-store field marketing; clearing, which consists of processing discount coupons and money-back offers; marketing communication agencies, which provide support for brands and retailers in their marketing campaigns, and digital services with the subsidiary, HighCo 3.0., which advises and assists clients on the integration of digital technologies for distributors and brands. The Company operates in France, Spain, United Kingdom, Poland, Russia and Turkey, among others.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Amira Manai

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