Report
Amira Manai

HighCo : Decline in activity and profitability confirmed for 2024

>Record 2023 results despite the decline in activity - The annual results presentation on 28 March provided management with an opportunity to recap on HighCo's 2023 performances, notably: A slight decline in the gross margin of 2.7% to € 74.4m impacted by the decline in activity in France (-3%) due to: i/ a decline in activity at the agency businesses; ii/ the marked decline in multi-banner advertising sales and iii/ an unfavourable comparison base at the end of ...
Underlying
HighCo SA

High Co SA is a France-based marketing services group for mass-market retailers and consumer goods manufacturers. The Company offers marketing solutions, such as coupon issuing, a promotional technique that entitles the customer to a discount on a product; sampling, which consists in offering free samples to test a product; point-of sale, which ranges from shelf tags to in-store radio announcements, floor graphics and in-store field marketing; clearing, which consists of processing discount coupons and money-back offers; marketing communication agencies, which provide support for brands and retailers in their marketing campaigns, and digital services with the subsidiary, HighCo 3.0., which advises and assists clients on the integration of digital technologies for distributors and brands. The Company operates in France, Spain, United Kingdom, Poland, Russia and Turkey, among others.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Amira Manai

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