Report
Andreas Riemann ...
  • Martin Marandon-Carlhian

Hugo Boss : Re-branding to start growth cycle but uncertain consumer sentiment

>Strong finish in 2021 across all regions, channels and brands - Hugo Boss released final Q4 2021 results in line with preliminaries which were published mid-January. Sales grew 51% y-o-y excluding FX to € 905m supported by growth across all major regions. In the US, the company achieved a turnaround with business already above pre-coronavirus levels and 60% of sales now coming from casualwear. Mainland China is doing well and they did not observe negative effects fro...
Underlying
HUGO BOSS AG

HUGO BOSS Group is engaged in the global apparel market. The Group, which is based in Metzingen Germany employs almost 12,500 people, generated annual sales of EUR 2.4 billion in fiscal year 2013 and is an apparel manufacturer. The Group focuses on developing and marketing high-end women's and men's fashion and accessories. With its brand including the BOSS core brand, the lines BOSS Orange, BOSS Green and the progressive brand HUGO, Co. targets different, consumer groups. The brands consists of modern business wear, evening wear and sportswear, shoes and leather accessories as well as licensed fragrances, eyewear, watches, children's fashion, home textiles and mobile accessories.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Andreas Riemann

Martin Marandon-Carlhian

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