Hugo Boss : Store visit and management meeting confirm positive view
>‘Claim 5’ strategy and people are key, strong momentum unchanged - On Monday evening Hugo Boss invited us to a store visit in Oxford Street, London. While the store manager together with CSO Oliver Timm explained the new store concept, there was also a Q&A session with CEO Daniel Grieder, CSO Oliver Timm and CFO Yves Mueller. Major takeaways are: 1/ the performance of the new store is above the company’s expectations. 2/ ‘Claim 5’ is the right strategy and Hugo Boss...HUGO BOSS Group is engaged in the global apparel market. The Group, which is based in Metzingen Germany employs almost 12,500 people, generated annual sales of EUR 2.4 billion in fiscal year 2013 and is an apparel manufacturer. The Group focuses on developing and marketing high-end women's and men's fashion and accessories. With its brand including the BOSS core brand, the lines BOSS Orange, BOSS Green and the progressive brand HUGO, Co. targets different, consumer groups. The brands consists of modern business wear, evening wear and sportswear, shoes and leather accessories as well as licensed fragrances, eyewear, watches, children's fashion, home textiles and mobile accessories.
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