Hugo Boss : The re-branding becomes visible, we remain buyers
>New products, logos and marketing campaigns … - Following his arrival in June last year, the new CEO Daniel Grieder and his team announced the new growth agenda ‘CLAIM 5’ in August. Now in early 2022 changes are already becoming visible for consumers. With recently started marketing campaigns and new products, the company aims to make a stronger distinction between the two brands BOSS (86% of sales) and HUGO (14% of sales). BOSS is the flagship brand and is targetin...HUGO BOSS Group is engaged in the global apparel market. The Group, which is based in Metzingen Germany employs almost 12,500 people, generated annual sales of EUR 2.4 billion in fiscal year 2013 and is an apparel manufacturer. The Group focuses on developing and marketing high-end women's and men's fashion and accessories. With its brand including the BOSS core brand, the lines BOSS Orange, BOSS Green and the progressive brand HUGO, Co. targets different, consumer groups. The brands consists of modern business wear, evening wear and sportswear, shoes and leather accessories as well as licensed fragrances, eyewear, watches, children's fashion, home textiles and mobile accessories.
Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.
Unfortunately, this report is not available for the investor type or country you selected.
Browse all ResearchPool reportsReport is subscription only.
Thank you, your report is ready.
Thank you, your report is ready.