Report
Jerôme Bodin

M6 : Marché publicitaire T4 difficile mais flexibilité du modèle

>Une décroissance publicitaire de 3,4% au T4 - M6 a publié hier soir ses résultats 2019. Ceux-ci sont ressortis en dessous des attentes avec 1/ un CA publicitaire T4 en baisse de 3,4% alors que nous tablions sur-1% et, 2/ un EBITA de 284.4 M€ (vs 269.7 M€e) notamment grâce à un très bon contrôle des coûts de la grille TV, ce qui confirme une nouvelle fois la flexibilité accrue du modèle. Comme pour TF1, la dynamique publicitaire est donc ressortie molle notamment en r...
Underlying
Metropole Television SA

Co. is engaged in the media industry, primarily television edition & broadcasting. Co.'s operations can be divided into three segments. In the Free-to-Air segment, Co. operates a Free-to-Air terrestrial TV network, financed exclusively by advertising. In the Digital TV segment, Co. broadcasts many digital channels. In the Diversification & audiovisual rights segment, Co. purchases audiovisual rights. Co. is also engaged in distance-selling business, allows viewers to play an active role in the unfolding of programs proposed to them, develops mobile phone content; publishes a family of websites, organizes events & shows, & manages football Club des Girondins de Bordeaux.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Jerôme Bodin

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