Mediaset : Pick-up in advertising revenues in Q3 but costs will follow suit
>Advertising revenues have picked up since July - Yesterday evening, Mediaset reported its H1 results and held its conference call afterwards. The results came in slightly short of our expectations. The group reported EBIT of € 32m whereas we looked for € 56m. As in other European countries, advertising trends have improved sharply since July. We increased our estimates for advertising revenues in Q3 but adjusted our forecasts for costs downwards. Our earnings expecta...Mediaset S.p.A. is a joint stock company. Co.'s majority shareholder is Fininvest S.p.A. Mediaset is a multinational media group. Its core business is commercial television broadcasting in Italy and Spain. In Italy, Co. has two main areas of business: Integrated television operations and Network infrastructure services and management. In Spain, Co. is the main shareholder of Mediaset Espana, a Spanish commercial television broadcaster with two main general interest channels (Telecinco and Cuatro) and a range of six free-to-air thematic channels.
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