Report
Jerôme Bodin

M6 : Advertising trends set to hold up in Q1

>The advertising trend should enable the group to support its investment in OTT - Yesterday evening, M6 published 2022 results that came in largely below our forecasts but above those of the consensus. EBITA was € 336m vs our forecast of € 346m (consensus at € 320.4m) principally due to a difficult market in Q4 (-9.9% vs our forecast of -7% and -8.7% for the consensus). This was a difficult quarter due to a slowdown in investment at a number of advertisers, like the a...
Underlying
Metropole Television SA

Co. is engaged in the media industry, primarily television edition & broadcasting. Co.'s operations can be divided into three segments. In the Free-to-Air segment, Co. operates a Free-to-Air terrestrial TV network, financed exclusively by advertising. In the Digital TV segment, Co. broadcasts many digital channels. In the Diversification & audiovisual rights segment, Co. purchases audiovisual rights. Co. is also engaged in distance-selling business, allows viewers to play an active role in the unfolding of programs proposed to them, develops mobile phone content; publishes a family of websites, organizes events & shows, & manages football Club des Girondins de Bordeaux.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Jerôme Bodin

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