Report
Jerôme Bodin

ODDO : Un T2 un peu plus difficile que prévu d’un point de vue publicitaire en France

>Un T2 2023 plus difficile qu’attendu sans reprise publicitaire - Nous faisons un point sur nos attentes pour TF1 et M6 dans la perspective des résultats semestriels. Le marché publicitaire français est, selon nous, ressorti un peu plus difficile qu’attendu du T2. Nous ne constatons pour le moment pas de signe de reprise, même si nous tablons sur un meilleur S2. Nous tablons ainsi sur une baisse moyenne de 6,5% pour l’activité publicitaire de TF1 et M6 au T2. Nous ré...
Underlyings
Metropole Television SA

Co. is engaged in the media industry, primarily television edition & broadcasting. Co.'s operations can be divided into three segments. In the Free-to-Air segment, Co. operates a Free-to-Air terrestrial TV network, financed exclusively by advertising. In the Digital TV segment, Co. broadcasts many digital channels. In the Diversification & audiovisual rights segment, Co. purchases audiovisual rights. Co. is also engaged in distance-selling business, allows viewers to play an active role in the unfolding of programs proposed to them, develops mobile phone content; publishes a family of websites, organizes events & shows, & manages football Club des Girondins de Bordeaux.

Television Francaise 1 SA

Television Francaise 1 is a French general-interest television channel. Co. is an integrated communications group. Its activities cover the whole of the audiovisual industry: upstream in production, acquisition and sale of audiovisual rights and also in distribution of feature films to cinemas; downstream in sale of advertising space, and publishing and distribution of DVDs and music CDs. Co. is also engaged in home-shopping TV with Teleshopping, and pay-TV market. In addition, Co. produces multimedia content. Its activities can be divided into four sectors: Broadcasting France, Broadcasting International, Audiovisual Rights and Other Activities.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Jerôme Bodin

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