Pierre & Vacances : Une stratégie inchangée, des objectifs ambitieux renouvelés
>Plan stratégique 2022 pour booster la rentabilité du Tourisme - P&V a présenté hier son plan stratégique à horizon 2022, porté par son nouveau DG M. Olivier Bremond. Ce plan réitère la stratégie du groupe, à savoir la montée en gamme qui sera permise par un vaste plan d’investissement (450 M€ dont 415 M€ portés par des tiers) pour la rénovation du parc touristique, l’internationalisation de l’ensemble des marques, la dynamisation de la distribution (ventes directes p...Pierre & Vacances is engaged in the market of local tourism by operating apartments and homes, or beds, located primarily in France (in mountain, seaside and countryside resorts, cities and the French West Indies), as well as in the Netherlands, Germany, Belgium, Italy and Spain. Co. develops its activities through two lines of business: the Property Development business (building and marketing of the residences and villages in France, Italy and Spain) and the Tourism business (operating and marketing of holidays in residences and villages under the Pierre & Vacances, Maeva, Adagio, Residences MGM, Hotels Latitudes, Center Parcs Europe and Sunparks brands).
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