ProSiebenSat.1 Media SE : Good vehicle to play gradual upturn in German advertising market
>Outperform rating maintained based on outlook for German advertising market - This note provides an update on our expectations for Pro7Sat1 in Q4. We confirm our view that we are past the low point in terms of advertising and that Q4 is set to see slight growth (+0.5%), ahead of a more marked recovery in 2024 (+1.8%). We think that the stock is a good vehicle to play the gradual normalisation of the German economy and its possible recovery in 2024. Against this backd...ProSiebenSat.1 Media is a holding company engaged as a media corporations in Europe, with TV stations in Germany, Austria and Switzerland. Co.'s core business consists of free TV financed by advertising. Co. also owns an international production network along with digital and ventures portfolio. In addition, Co. is engaged as online seller of video content on the internet. Also, Co. is involved in the online games business and operates an e-commerce portfolio. Through its Red Arrow Entertainment Group, Co. produces international TV programs and sells them to TV stations worldwide. Co. has three segments: Broadcasting German-speaking, Digital & Adjacent and Content Production & Global Sales.
Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.
Unfortunately, this report is not available for the investor type or country you selected.
Browse all ResearchPool reportsReport is subscription only.
Thank you, your report is ready.
Thank you, your report is ready.