Report
Jerôme Bodin

ProSiebenSat.1 Media SE : Profit warning on account of advertising trends in Germany

>Advertising trends have deteriorated in Germany, 2022 EBITDA guidance revised downwards - Pro7Sat1 issued a press release yesterday evening saying that it was revising its 2022 guidance as advertising trends are proving slower than expected. This was unexpected news and it suggests that the momentum in Germany has deteriorated suddenly. The adjusted EBITDA guidance for 2022 now stands at € 650m vs € 780m previously, implying a 17% decline. The group will release its ...
Underlying
ProSiebenSat.1 Media SE

ProSiebenSat.1 Media is a holding company engaged as a media corporations in Europe, with TV stations in Germany, Austria and Switzerland. Co.'s core business consists of free TV financed by advertising. Co. also owns an international production network along with digital and ventures portfolio. In addition, Co. is engaged as online seller of video content on the internet. Also, Co. is involved in the online games business and operates an e-commerce portfolio. Through its Red Arrow Entertainment Group, Co. produces international TV programs and sells them to TV stations worldwide. Co. has three segments: Broadcasting German-speaking, Digital & Adjacent and Content Production & Global Sales.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Jerôme Bodin

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