ODDO : After the re-rating for Publicis, we now prefer WPP for 2021
>We remain positive on the advertising agency segment - We remain positive on the advertising agency segment which remains attractive with a view to a recovery in spending on advertising in 2021 and beyond. Having made significant savings in H2 2020, advertisers will, we think, continue to grow their investment in 2021, particularly to invigorate their revenues. Moreover, advertisers’ margins are set to see further improvement out to 2023 thanks to ongoing cost saving...Publicis is holding company. Through its subsidiaries, Co. is engaged in marketing, communication and digital transformation. Co. designs a customized package of services to meet each client's particular needs through a holistic and global approach. In addition, Co. provides financial markets with information concerning the relative size of each of the different business sectors for the sole purpose of allowing sector comparisons. Co.'s principal activities comprise four main categories: Digital, Advertising, Specialized Agencies and Marketing Services (SAMS) and Media.
WPP is a holding company. Through its subsidiaries, Co. is a communications services organization providing national and multinational clients a range of communications services. Co. is organized into four operating segments: Advertising and Media Investment Management; Data Investment Management; Public Relations and Public Affairs; and Branding and Identity, Healthcare and Specialist Communications. This last reportable segment includes WPP Digital and direct, digital, promotional & relationship marketing.
Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.
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