Report
Jerôme Bodin

ODDO : IPG pays $2.3bn for Acxiom, read-across for WPP and Publicis?

>Interpublic announced the acquisition yesterday of the data subsidiary of Acxiom (Nasdaq listed) for $2.3bn. - This is an interesting move as it is the first since the change in Facebook’s confidentiality policy and the introduction of the European GDPR regulation. It confirms a consolidation wave in the data field. The transaction shows a multiple of 11.5x EBITDA (vs. ~8x for the agencies), reflecting the appeal of this segment for the agencies. However, we do not s...
Underlyings
Publicis Groupe SA

Publicis is holding company. Through its subsidiaries, Co. is engaged in marketing, communication and digital transformation. Co. designs a customized package of services to meet each client's particular needs through a holistic and global approach. In addition, Co. provides financial markets with information concerning the relative size of each of the different business sectors for the sole purpose of allowing sector comparisons. Co.'s principal activities comprise four main categories: Digital, Advertising, Specialized Agencies and Marketing Services (SAMS) and Media.

WPP AUNZ

WPP AUNZ is a marketing content and communications services group. Co.'s principal activities encompass the advertising and diversified communications operations. Co. provides advertising and communications services for clients through various channels including television, radio, print, outdoor and electronic forms. Co. has two reportable segments: Advertising, Production and Media, which provides advertising services, television and print production services and media investments for Australia, New Zealand and other countries; and Diversified Communications, which covers the marketing communications services, providing clients a total solution to their marketing needs.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Jerôme Bodin

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