Report
Jerôme Bodin

Publicis : Acquisition of Epsilon for $ 3.9bn and contraction in Q1 gross margin as expected

>Acquisition of Epsilon for a net price of $ 3.9bn - Publicis announced yesterday the acquisition of Epsilon for $ 3.9bn (after positive tax impact) and its Q1 revenue was in line with expectations (-1.8% in organic terms). The acquisition price is lower than what was reported in the press ($ 5bn), showing a multiple of 8.2x the 2018 EBITDA compared to 10x initially estimated (before synergies and after positive tax impact). The valuation is therefore lower than that ...
Underlying
Publicis Groupe SA

Publicis is holding company. Through its subsidiaries, Co. is engaged in marketing, communication and digital transformation. Co. designs a customized package of services to meet each client's particular needs through a holistic and global approach. In addition, Co. provides financial markets with information concerning the relative size of each of the different business sectors for the sole purpose of allowing sector comparisons. Co.'s principal activities comprise four main categories: Digital, Advertising, Specialized Agencies and Marketing Services (SAMS) and Media.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Jerôme Bodin

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