Report
Jerôme Bodin

Publicis : Are long-term concerns justified?

>Recap on our change of rating: what are the obstacles to investment? Are they legitimate? - We upgraded our recommendation on Publicis to Buy (from Neutral) on 2 September. We propose recapping on this idea and examining the four counter-arguments (and therefore obstacles to investment) that were most underscored during the presentation of this study: 1/ The main one is that of attrition. The most widespread conviction is that it will continue for several more y...
Underlying
Publicis Groupe SA

Publicis is holding company. Through its subsidiaries, Co. is engaged in marketing, communication and digital transformation. Co. designs a customized package of services to meet each client's particular needs through a holistic and global approach. In addition, Co. provides financial markets with information concerning the relative size of each of the different business sectors for the sole purpose of allowing sector comparisons. Co.'s principal activities comprise four main categories: Digital, Advertising, Specialized Agencies and Marketing Services (SAMS) and Media.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Jerôme Bodin

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