Report
Jerôme Bodin

Publicis : Organic growth below forecasts in Q4 and a tough US market

>A 0.3% contraction in organic growth in Q4 (vs 2.7% forecast) - Yesterday Publicis published 2018 earnings which revealed an organic decline below forecasts (-0.3% vs +2.5% forecast by the consensus). The group indicated a tough advertising environment, notably stemming from major retail advertisers in the US. This has led to pressure that has wiped out the positive effect of the contracts gained in 2017 and 2018. For the full year, the group has posted organic growt...
Underlying
Publicis Groupe SA

Publicis is holding company. Through its subsidiaries, Co. is engaged in marketing, communication and digital transformation. Co. designs a customized package of services to meet each client's particular needs through a holistic and global approach. In addition, Co. provides financial markets with information concerning the relative size of each of the different business sectors for the sole purpose of allowing sector comparisons. Co.'s principal activities comprise four main categories: Digital, Advertising, Specialized Agencies and Marketing Services (SAMS) and Media.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Jerôme Bodin

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