Publicis : Publicis dévoile son plan IA pour les 3 prochaines années
>Un plan IA dans un contexte de gain de part de marché - Publicis a annoncé son CA T4 avec une croissance organique supérieure aux attentes mais aussi son plan de développement sur l’IA pour les 3 prochaines années. L’idée centrale est la création d’une plateforme centrale autour des données. L’enveloppe d’investissements (Opex) est de 300 M€ sur 3 ans qui sera compensée, en 2024, par des économies de coûts. Ce plan devrait avoir un effet relutif à partir de 2025. Le...Publicis is holding company. Through its subsidiaries, Co. is engaged in marketing, communication and digital transformation. Co. designs a customized package of services to meet each client's particular needs through a holistic and global approach. In addition, Co. provides financial markets with information concerning the relative size of each of the different business sectors for the sole purpose of allowing sector comparisons. Co.'s principal activities comprise four main categories: Digital, Advertising, Specialized Agencies and Marketing Services (SAMS) and Media.
Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.
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