Publicis : Publicis en 10 questions clefs (opinion Surperformance vs Neutre)
Notre analyse à travers les 10 principales questions sur Publicis renforce notre vue positive sur le modèle de croissance de Publicis tant à court et long terme. Le momentum CT plus favorable (S2 25 et 2026) ainsi qu’une valorisation plus attractive offrent une opportunité de se positionner sur une valeur de qualité dans un contexte de consolidation du marché des agences. Nous adoptons une opinion Surperformance vs Neutre avec un nouvel objectif de cours de 110 € (vs 100 €).Publicis is holding company. Through its subsidiaries, Co. is engaged in marketing, communication and digital transformation. Co. designs a customized package of services to meet each client's particular needs through a holistic and global approach. In addition, Co. provides financial markets with information concerning the relative size of each of the different business sectors for the sole purpose of allowing sector comparisons. Co.'s principal activities comprise four main categories: Digital, Advertising, Specialized Agencies and Marketing Services (SAMS) and Media.
Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.
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