Report
Jerôme Bodin

Publicis : Publicis in 10 key questions (Outperform vs Neutral)

Our analysis of the top 10 questions about Publicis strengthens our positive view of Publicis' short term and long-term growth model. More favourable short-term momentum (H2 25 and 2026) and a more attractive valuation offer an opportunity to be positioned on a quality stock amid consolidation in the agency market. We are adopting an Outperform rating vs Neutral with a new target price of € 110 (vs € 100).
Underlying
Publicis Groupe SA

Publicis is holding company. Through its subsidiaries, Co. is engaged in marketing, communication and digital transformation. Co. designs a customized package of services to meet each client's particular needs through a holistic and global approach. In addition, Co. provides financial markets with information concerning the relative size of each of the different business sectors for the sole purpose of allowing sector comparisons. Co.'s principal activities comprise four main categories: Digital, Advertising, Specialized Agencies and Marketing Services (SAMS) and Media.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Jerôme Bodin

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