Publicis : Publicis unveils its plan for AI over the next three years
>An AI plan in the context of market share gains - Publicis has announced its Q4 revenue with organic growth beating forecasts but also its AI development plan for the next three years. The main idea is the creation of a centralised platform built around data. The investment budget (opex) is € 300m over three years which will be offset, in 2024, by cost cutting. This plan should have an accretive impact as of 2025. The group organised a presentation that helped to cl...Publicis is holding company. Through its subsidiaries, Co. is engaged in marketing, communication and digital transformation. Co. designs a customized package of services to meet each client's particular needs through a holistic and global approach. In addition, Co. provides financial markets with information concerning the relative size of each of the different business sectors for the sole purpose of allowing sector comparisons. Co.'s principal activities comprise four main categories: Digital, Advertising, Specialized Agencies and Marketing Services (SAMS) and Media.
Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.
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