Report
Jerôme Bodin

Publicis : Un momentum qui s’améliore tant à court qu’à long terme (Achat vs Neutre)

Nous relevons notre recommandation sur Publicis de Neutre à Achat, avec un nouvel objectif de cours de 38 € contre 34 € précédemment. Le titre est un véhicule attractif pour profiter d’un rattrapage publicitaire sur la fin d’année. La valorisation est toujours aussi faible, alors que les risques structurels se dissipent progressivement, sous l’effet d’une relation annonceurs/agences plus équilibrée dans le contexte de la crise actuelle. Notre valorisation intègre une stabilité à ...
Underlying
Publicis Groupe SA

Publicis is holding company. Through its subsidiaries, Co. is engaged in marketing, communication and digital transformation. Co. designs a customized package of services to meet each client's particular needs through a holistic and global approach. In addition, Co. provides financial markets with information concerning the relative size of each of the different business sectors for the sole purpose of allowing sector comparisons. Co.'s principal activities comprise four main categories: Digital, Advertising, Specialized Agencies and Marketing Services (SAMS) and Media.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Jerôme Bodin

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