Report
Jerôme Bodin

Publicis : Worst probably now behind us – Neutral vs Reduce

>Q2 may not be as difficult as expected - We are revising up our expectations for the organic contraction in Q2 (-18% vs -25%) and for 2020 (-10.2% vs -12.2%). We now think that Q2 may have shown greater resilience than we had expected in recent weeks, notably in certain agency activities (e.g. crisis communication). Dentsu and WPP have confirmed a more moderate-than-expected contraction. Some advertisers (automotive notably) may well have decided to reinvest as of th...
Underlying
Publicis Groupe SA

Publicis is holding company. Through its subsidiaries, Co. is engaged in marketing, communication and digital transformation. Co. designs a customized package of services to meet each client's particular needs through a holistic and global approach. In addition, Co. provides financial markets with information concerning the relative size of each of the different business sectors for the sole purpose of allowing sector comparisons. Co.'s principal activities comprise four main categories: Digital, Advertising, Specialized Agencies and Marketing Services (SAMS) and Media.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Jerôme Bodin

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